A business plan is a written document that outlines the goals, strategies, and financial projections of a business. It serves as a roadmap for the business and provides a comprehensive overview of its purpose, target market, operations, and financial viability for stakeholders, specially investors.

The following template is designed to cover the main workstreams of a digital product type of venture, so please adjust the dimensions you need based on the previous research and definition.

• Key benefits & dimensions to cover

Business plan draft

Resolve the following questions before building your pitch to ensure everything is under control and anticipate to investor’s questions.

1. Vision & Mission

• What does [your business] do? Are you selling products, services, information or a combination?
• Where does this happen? Will you conduct business online, in-store, via mobile means or in a specific location or environment?
• Who does [your business] benefit? Who is your target market and ideal customer for your concept?
• Why would potential customers care? What would make your ideal customers take notice of your business?
• How does [your products and/or services] outshine the competition? What your value proposition that would make customers choose you over a competitor?

2. Value Proposition

Detail your offer(s), which are the products and/or services you plan to sell. Include a value proposition for each, which is a statement of how your product or service solves a problem for target customers.

• Value proposition #1:
• Value proposition #2:
• Value proposition #3:

3. Target Audience

Describe your ideal customer of persona and explore a potential broader audience for your products and/or services regarding their needs.

4. Revenue Streams, Sales Channels and Marketing